Description
Issued as a promotional sample set by Louis F. Dow Co. of St. Paul, Minnesota — a firm specializing in advertising novelties, calendars, and direct mail products. These “Slick Chicks” were designed as customizable monthly advertising inserts for local businesses. Each card features a full-color pin-up illustration paired with a 1950 monthly calendar grid and promotional copy on the reverse.
What makes this example particularly appealing is its completeness. All twelve months are present, each in strong, collector-grade condition, housed in the original envelope marked “The Second Series.” It has the unmistakable feel of a traveling salesman’s kit — something shown to hardware stores, service stations, taverns, and small-town retailers looking to spice up their everything from their mailers to the calendars on your wall. Mid-century cheesecake illustration, advertising history, and pin-up culture intersect cleanly here.
A sharp, complete set — and far scarcer intact than individual months encountered loose.
























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