Description
There’s a particular postwar ideal that dances across the pages of these three vintage Physique Pictorials: the clean-cut, all-American jock. From the camp counselor in flip-flops to the smiling beachside bodybuilder hoisting dumbbells on the stairs, these issues channel a different energy than the leather-and-chains crowd. Vol. XV, Nos. 1, 2, and 3 deliver a run of wholesome muscle worship and fitness-forward fantasy. Think less Marlon Brando in The Wild One, more Tab Hunter in swim trunks. Of course, the boys are still beefcake—lean, tan, and sculpted—but the suggestion here is sunny, youthful, and gym-polished.
Art from Tom of Finland and his contemporaries is still here, but softened by context: Grecian heroes, Roman guards, and other mythologized figures that echo the musclemen in the photos. These were the good guys—the ones who looked great on a tennis court or a parade float. Not that there’s anything innocent about their appeal. Collectors of classic gay visual culture, early fitness magazines, or 1960s male pin-up media will recognize the aesthetic shift on these covers and inside pages.
Three strong examples of when “wholesome” could still be coded, coded could still be queer, and queer could still be ripped.
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