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Marketing to Men.

Bagazine Marketing to Men
The Good Ole Days are a myth. They only exist in your mind.

People are as creepy and perverted and weird as they’ve ever been — it’s human nature. The only difference between now and, say, 1956, is the dissemination of information. Which is to say our times are no more depraved or sick or twisted than any other time in history — it’s just that CNN wasn’t around to broadcast it 24/7; in fact, I think we have it all pretty good, for the most part. Sure the economy sucks, and there’s no cure for HIV or cancer, and the Earth is getting warmer and over-populated, but I’ll certainly take living in The Present over The Past.

Marketing to Men is my contribution to Bagazine #4, and it conveys my thoughts about just that — our creepy, pervy past.

Bagazine Marketing to Men

There’s eight ads from the back of various mens’ magazines (all mid-century), and they’re hawking everything from fake cop badges to cheap firearms to porn to vanity products. My favs are the how-tos: how to make one-way mirrors and listening devices that take “ordinary materials” and turn them into a “Super Directional Mike [sic] that amplifies sound 1000 times. YES, YOU CAN ACTUALLY HEAR CONVERSATIONS THRU WALLS A BLOCK AWAY.”

There’s a guide to street fighting, and if you’re a “Man & Wife team with a camera”, you could “earn the kind of money you have always dreamed of.”

The first forays into amateur porn?

Who knows — but if you sent a buck to “Artek” in Hollywood, CA, I think you might have been surprised at whatever advice they offered.

Or not.

100 copies signed and numbered, gocco print and a good, old-fashioned hand stamp for title and colophon (am I contradicting myself?); 3 proofs marked “A/P”; concertina fold.

Bagazine Marketing to Men

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